The $100 Million Dollar Advertising

        How To Achieve Your Revenue Goal? (Restaurant Case Study)

 First, to be able to achieve your desired revenue goal, it’s vital to know how many new customers you even have to bring to achieve your goal. 

 We use the formula on the right to figure out how many new customers needed to bring every month?   

How do we break down the Goals, we’ll need to find out how many customers are needed to get desired revenue: 

Let’s say the average sale per customer is 11, and he comes in once a month with a group of 3 friends. That's $33, the average value of a customer per month.  

 So if you're making (your current revenue) a month,  we’re gonna divide it with $33 which is the average value of a customer to find out how many customers you're serving per month. So you're serving around__ a month. 

Now just simply multiply this with the desired growth percentage, let's say 30%. That's __ customers a month needed to bring a month to achieve your desired goal with almost predictability. 

 Now please pause for a moment ✋. If your business is shown to over 100,000 people who we know are interested in your concept followed by the step by step proven sales process that I shared in the previous email.  

 What are the chances that only 188 will order from you and will become your new customers?  

 The best part is you’ll repeat this cycle and your customers will compound exponentially every month.  The average lifetime customer’s value is around $6,680 and imagine if you could bring 100 new customers every month who sat with you. 

That would be $668,000 worth of new customers for you.   

It’s an effective strategy to get stronger, get in front of more customers, expand your business, generate more orders, and build a strong online customer base like top performers. 

Digital ordering has grown 300% faster than dine-in traffic since 2014.      

How the most successful businesses are running their businesses and building empires. What sales process they use and how you can make it work for you to get new and repeat customers with a high profit margin.  

  Unfortunately, so many marketing agencies promise results which they can’t bring because they focus more on social media and less on marketing.    

To your left is the sales  process that successful restaurants use to bring in new and repeat customers, and achieve their revenue goals every month. 

 To get an influx of new customers, cold audience has to go over this process every month. Take your audience through this sequence every month to get new customers predictably like this they’ll be ready to try your place. 

  Imagine 100,000+ people who live near your business and who we know are interested in your concept go through this journey every month repeatedly, and even if only 5% of them convert.    How many new customers do you think you’ll bring every month?   

And the best part is the number of customers/orders compound every month.   

 Sign up to get the free training on how we run these strategies that famous companies use into your business

Direct Response Marketing: What You Achieve

Here we ask people to buy from you

•Get new customers

•Increase Online Orders

•Collect emails

•Build a large community 

•Improve reviews

•Trackable

•And make money from existing customers

Brand Marketing: Standout, find a crowd that loves you, and be perceived as the favorite brand.

•Charge More

•Makes you memorable

•Sets you apart from competitors in a saturated market (gives your business an identity)

•builds credibility and trust 

• customer loyalty and retention.

•Creates value with a narrative

Product marketing: What You achieve

Main benefit is it increases sales but that’s just the surface

Through storytelling we create an emotional connection between your customers and your popular menu items

Competitive Advantage: When customers associate your restaurant with these standout items, you gain a competitive edge in a crowded market.

helps you to position your product, leading to successful targeting and reduced advertising spending

•And other things like:

•Increased brand recognition and awareness

Ability to demonstrate what makes this item special and why people should try it

Improved customer trust and loyalty

Omnipresent Content marketing: A long term plan to hijack sales and takeover your competitors.

That’s how we choke the competition

Be popular in your city by showing up differently to the same audience for 6 months

Customer Marketing: What You achieve

Bringing back repeat customers usually increases 3x revenue with persoalized email messages

Two Types Of Advertising  + AI: What You achieve

•Increase sales with informational and persuasive advertising

•Satisfy 7 desires of your market (basically why someone buys from a businesss)

• while raising awareness at the same time

•Engaging with audience old spice commercials

•change public perception like coca cola (cold drink in winter? haha)

•More importantly, stay in their mind or someone else will

Lead Generation Campaigns:

Bringing in customers and making a community. (collect their email/phone)

Targeted ads that focus on getting the customers to order now. (different from soft selling where the focus in more on engagement and building perception)

Innovative Campaigns: (My Favorite)

Get In more leads in a set time period, Create Buzz, Engagement (expontential growth)

Think like coke came up with share a coke campaign that went viral.

Other Services: Other services beneficial for small businesses: google ads to rank higher on google when customers search for what you do. And help always rank on top permanently by writing 2 blogs each week for a client's business.

Bonuses: 

Database reactivation: Bring back current customers with email campaigns from day 1 

(Consumers spend 138% more as a result of email marketing (28.5% increase 4x more than direct mail-marketing) and builds long-term relationship)

Our clients on average bring back old customers as fast as 12 hours.

Messenger + Instagram Dm marketing: Restaurants have brought in $600,000 in sales with just this software by building flows in messenger to make a list of loyal customers and automate messages (reduces labor) 

What You achieve: 

•Get younger generation on your side

•Increase Online Orders

•Collect their emails

•Get Them To Share your posts on their stories

•Keep them engaged on your page

•Improve reviews

•Trackable

•And make money from existing customers

Undercover Marketing:

•This type of marketing strategy focuses on marketing the product while customers remain unaware of the marketing strategy. It is also known as stealth marketing.

•Gives us a lot of room to talk about various interesting things and still relate back to your brand.

Increasing High-Ticket sales:

Ex. Targeting businesses or big parties or give incentive to the birthday person to come and meal on us with condition of 5 people come with you.